Be a Brand Visionary

Building your business to the point that it is a household name takes time, talent and hard work. With the right talent, especially in your branding efforts, you can shorten the time and reduce some hard work because getting the brand right, making sure you are targeting the right customers with the right products and services, goes a long way toward helping your sales team do their job. When the branding and products are in sync, your sales team has fewer objections to overcome because they'll be talking to the people you know need the product and the clients will already understand what the product is about.

Why Brand?

Why should a start up business bother to brand the company or products?

Because it's ultimately good for the long-term health of the business.

Start-Up Magic Looks a Lot Like Elbow Grease

A lot of successful business people make starting a business look easy. To an outsider, a grand opening packed with people and continued standing room only every day after the opening may seem like good timing or luck, but make no mistake, before any successful business opens ... read more

Hosting a Brand Building Event

Hosting an event pays off both financially and with branding opportunities. Advertising the event in and of itself provides a reason to put your company�s brand name in front of a wide local audience. Ideally, the event will generate revenue onsite, generate repeat business at a later date and generate positive ... read more

Do You Need a Business Plan to Get a Credit Line?

When applying for a credit facility, you will most likely be required to have a well written business plan to showcase what you intend to do with the business loc. This may not be the case if you are using a home equity line of credit secured by your personal residence. If you are seeking to obtain a standard business line of credit then you will most certainly be required to have a business plan. has a sample business plan outline that you can use to develop a plan that showcases how ... read more

How to Improve Customer Relationship Management

Improving your customer relationship management requires three steps: collecting demographics, keeping good records and marketing to different types of customers... read more

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